Fay originally studied to be a Concept Artist, which lead her to graduate a BA Hons Degree in illustration back in 2007. After being nominated for a D&AD Award for her hyper realism paintings, she was advised to get into retouching.
Then in 2009 after 2 years freelancing as an illustrator she landed a job as an Assistant Retoucher at Happy Finish, working under the supervision of the Retouch wizard that is Tim Ashton. After just over one year of assisting on many creative jobs for high profile clients, Fay began to take on her own jobs and clients. Using everything she had learnt from Tim and her background skills in illustration, this gave her the ability to understand how lighting and colour work, while also being able to add that creative flare to all the jobs she works on.