Working with AKQA, we brought Christmas magic to festive greetings with Treecording. A WebAR experience which uses your unique sound waves into a virtual, shareable Christmas tree. 

Activated from your coca cola bottle we  developed a tool which used 3D design, augmented reality mapping and sound reactive programming to turn a the sound wave  into its very own christmas tree. This is the world's first personalized audio message shared as a real-time 3D generative object in augmented reality.The application brings a thoughtful personal touch to our Christmas exchanges, encouraging people to dedicate a heartfelt message to their loved ones, and turning the digital space into something more genuine.

Launched across South America Treecording has gained more the one million unique visits with an 80% completion rate and 143% share rate.