DHL Mixed Reality Innovation Centre



Happy Finish teamed up with DHL to develop a series of Microsoft Hololens mixed reality experiences, showcasing the logistics giant's latest technologic innovations across its business.

As one of the first brands to utilise the Hololens in this way, DHL used these interactive and scalable experiences to demonstrate their latest logistical solutions in an innovative showcase.

The Hololens experiences we created included:
- An exclusive ‘sneak peek’ portal into the innovation centre in Bonn where users could interact with a DHL-sponsored Formula E car and robot within the environment.
- A life-sized hologram of DHL’s ‘Parcelcopter’, which users were able to take on a test flight and learn about in an exciting, interactive way.  


Originally exclusively available to VIPs in the DHL Formula E sponsorship areas across the world, the experience has since been rolled out internally across DHL and at global trade conferences.

As a result, DHL has been able to successfully engage customers using the latest technology, reinforcing their position as leaders in global logistics innovation.

Happy Finish

Client: DHL

Agency: Bright Partnerships

Account Manager: Rebecca Skiffins

Producer: Rain Osgood

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