Campaign:..
Rita Ora TVC
Brand:
EE, Apple
WORLD FIRST LIVE AR PERFORMANCE POWERED BY 5G
We defined and facilitated a groundbreaking live AR performance from Rita Ora, harnessing motion capture, 5G and the new iPhone 12
Combining techniques from motion picture virtual production, real-time development, animation with Apple’s most potent AR technologies we brought every element of Rita’s live performance to life (live) over EE’s powerful and robust 5G network for one lucky EE customer.
Having photo grammatically scanned Rita we created a stunning, millimetre perfect avatar of her that would correspond directly and in real-time to her motion capture performance. We then scaled that avatar up by a factor of 162. To allow Rita to perform using the real-world iconic London skyline as her stage.
