USING AR TO DRIVE AWARENESS
OF NEW PREMIUM ECONOMY SEATING
The augmented reality experience gives users first-hand experience of Lufthansa’s Premium Economy seating, extolling the added comfort and benefits over regular Economy travel.
The user is prompted to grab a plain sheet of paper and draw a simple sketch that relates to one of the new destinations on offer, such as Mexico City, Beijing, Sao Paulo and Chicago.
With the aid of Vuforia’s new User Defined Marker technology, your sketch becomes a marker, triggering a life-size 360° animation of the Premium Economy seat, being built in AR. The user can then interact with the seat, exploring features of the new class.
To further highlight the key benefit of up to an extra 50% space, users can fill the Premium Economy seat area with life-size virtual objects, such as pizzas or footballs, inspired by the array of new destinations offered by Lufthansa.
“This has been a fantastic project for us to have been involved with”, comments Daniel Cheetham, CEO at Happy Finish. “Working with Space and Lufthansa, from concept to completion, offering a complete one-stop-shop for interactive creative production has enabled us to deliver an app that wows users and gives the brand a new and exciting way to communicate with customers."
The results speak for themselves:
- Downloaded over 10,000 times in 75 different territories/markets
- Over 85% of growth has been organic.
- 4+ Star App Store rating