Xfinity Comcast | Tokyo 2020

HF CREATED A BREATHTAKING EXPERIENCE THAT BRINGS THE EXCITEMENT AND INSPIRATION OF THE USA'S OLYMPIC TEAM TO XFINITY STORES NATIONWIDE.

Happy Finish were engaged to deliver a unique experience bringing the excitement and inspiration of the USA’s Olympic team to Xfinity stores nationwide via a multi-platform campaign.

The cable communications giant released a series of OOH and in-store posters, which launch t0 unique immersive AR experiences and five product films conceived by creative agency, Elephant.

The campaign targets retail customers, high street shoppers and sporting fans, delivering compelling tales from Team USA of the trials, tribulations and triumphs within athleticism. 

As part of the multi-platform campaign, and in collaboration with Kode Media we delivered: 

 

Digital Activations

By creating 10 unique Augmented Reality experiences we brought the TEAM USA athletes to life for visitors of Comcast Xfinity stores across the US in exciting, compelling and engaging ways.

We used AR as a way into the world of the Olympics. Each poster becomes a portal into the athletes story, their own world, bringing us closer to them. 

Through scanning in-store posters, visitors are able to bring them to life and get closer to the Team USA heroes like never before. These unique experiences were live across 400 Xfinity stores country wide.

Films

Executive Produced by HF, Kode Media created 5x in-store 30s films showcasing team USA athletes like never before, live inside your TV. 

Happy Finish

 

Agency: Elephant
Agency Production Lead: Margaret Barnard
Agency Creative Director: Michael Ashton
Senior Creative: Kevin Estuardo Flores
Senior Creative: Matt Kiebus
Co-produced by: Happy Finish & Kode Media
Executive Project Lead: Jerome Botbol
Executive Producer: Jack Goodwin
Lead Creative Director: Alex Lambert
AR Producer: Sixtine Marion
Edit: Absolute Post
Editor: Tom Boucher
Post-Production: Absolute Post
Colour: Matt Turner
FX Artists: Craig HealyAmeen Abbas
CG Artist: Nelson de Sousa
2D Supervisor: Scott Simmonds
Nuke Artist: Lucas Warren
Executive Producer: Sally Heath
Senior Producer: Nicole Rivron
Animation Studio: Blind Pig
Creative Director/VFX Supervisor: Ric Comline
AE Motion Graphics: Lawrence ScanlonJonny BursnellWilliam Smith
Concept Artwork/storyboards: Christine Peters
Sound Studio: Blind Pig
Sound: Joe Worters

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