The View from The Shard ‘SkySlide’

WORLD'S HIGHEST

LOCATION-BASED VR EXPERIENCE

We created a world-first VR Slide experience for The View from The Shard in London. 

With an impressive skyline and an 800ft drop at our disposal, we came up with SkySlide, a premium VR slide designed for the most iconic buildings on the planet.  With virtual speeds of 100mph, users feel like they are sliding around the outside of The Shard on a giant slide high above London. The bespoke motion platform mimics the virtual twists and turns of a slide to create a multi-sensory experience.

Combining megapixel 360° degree imagery capture, mastery of real-time immersive software development and the courage to test new ways in which to offer multi-sensory experiences we hit upon an experience that caught not only visitor's attention but that of the world’s media.  From appearing on the front page of Reddit to being picked up by TV Networks and gaining coverage in gaming, tech and more traditional press, SkySlide did more than simply increase revenue per visitor for The View From The Shard. It became the most talked-about PR moment since the Shard’s launch, encouraged new visitors and improved guest satisfaction by giving visitors a new experience to enjoy and remember. 

Commenting on ‘The Slide’, CEO Daniel Cheetham said: “We can now use VR to totally immerse someone in an experience that would have previously only been available to the imagination.  We can elicit emotional responses that feel absolutely real - with SkySlide we directly evoke fear, joy and exhilaration equally by making people believe they are truly sliding out of the Shard on an adrenaline-fuelled ride.”

Happy Finish

Account Manager: Rory Byrne

Executive Producer: Daniel Cheetham

Producer: Julian Anderson

Director: Alex Horton

Creative: Lydia Beesley

Project Manager: Rain Osgood

360° DOP: Elliot Graves

Developer: Sebastian Kedra

CG Artist: Chris Andrews

Retoucher: Alexis Goodwin

VFX Supervisor: Davide Preite

Sound Design: Oliver Kadel

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