The award-winning gym, BLOK London, has opened a second boutique just around the corner from us in Shoreditch.
When Max Oppenheim, photographer and founder of BLOK London, approached us to help with the images for the promotion of the new gym, we jumped (hiit style!) at the chance to get involved.
Our retouch artist, Kieran Clancy, admires Max’s attention to detail in both his photography and lighting and strongly believes that getting things right in front of the camera always benefits the end results. This made for a great partnership in the post-production process.
BLOK embodies Shoreditch – it’s a trendy, converted warehouse with top quality equipment and classes and even incorporates an art installation space into the gym – innately cool. The images for the promotional campaign had to reflect this style (especially as they were going to be on display all across Shoreditch) so Max wanted to keep the photos natural and bright, allowing the athletes gym-honed bodies to speak for themselves.
In the retouch process, Kieran appreciated that the images need to be natural yet striking and bold. He created a filmic black and white grade that would compliment the photography, using the Blok colours for the campaign’s eye-catching posters.
If you’ve been inspired by this series of images and would like to work with us on a retouch project, click the button below to get in touch!