The Drum DADI Awards have been recognising digital excellence for the past 12 years and we’re pleased to say that we are now the proud owners of our very own little Drum.

‘WheelSwap’, the empathy-driven VR experience we created in collaboration with H&K Strategies for Ford of Europe won Best Use of VR/AR at this year’s awards and we’re over the moon. The project was an important one to us as it really showed how VR could be used as a tool to provoke change in behaviour and help make our roads safer, so it was great to get recognition for this and take home our Drum award at the end of the night (it’s actually heavier than it looks).

drum dadi awards vr

Up against eleven other worthy competitors, it was a great feeling to get up on stage – a massive thanks goes to everyone involved in the project, the judges for recognising our hard work and also to The Drum for organising a great night (even if we did have sore heads the morning after).

Check out our winning work