Happy Finish Shanghai in collaboration with Veravom China, composed an advertising campaign for NetEase News to publicize their news service with the slogan “各凭态度”; meaning – ‘a unique point of view on things’.

Foreseeing it to be a demanding project requiring highly experienced expertise, Veravom approached Happy Finish to fulfil the concept of envisioning the idea of a desolated soul against the world of mass media. A unique spirit among all the others, to make itself stand out from the crowd.

The main few challenges faced were – creating the right mixture of people, foregrounding the story telling elements along with the atmospheric backgrounds while combining them realistically. Towards the end, a melange of purpose shot elements, CG and stock photography assets were successfully manoeuvred.

“It was a wonderful experience working with such a highly-efficient, productive and magical team (Happy Finish), to make the visuals come to life.”

Gloria
Gloria
Producer, Verawom China

Talking about the project, Gloria – Producer @ Verawom China mentions, “Happy Finish supervised the shooting of the talents and gave proficient inputs to achieve the ideal perspective and effects in the visuals. The biggest challenge we met with, was to CG within the given time wherein Happy Finish played a key role to professionally give valuable advices throughout the process. It was a wonderful experience working with such a highly-efficient, productive and magical team, to make the visuals come to life.”

Like our work? Why not click here to see more!

 

Credits

Client: NetEase News

Agency: Verawom

Shooting: CMIMAGE

CG Artist: Tony

Producer: Gloria

Retouching: Happy Finish – Chunlong Sun, Anny Wu, Eva Jing, Ting Li, Marvin Qiu

Production: Happy Finish – Lucky Lu

Have a project? Contact Us Now
Get In Touch