Happy Finish Shanghai in collaboration with Veravom China, composed an advertising campaign for NetEase News to publicize their news service with the slogan “各凭态度”; meaning – ‘a unique point of view on things’.
Foreseeing it to be a demanding project requiring highly experienced expertise, Veravom approached Happy Finish to fulfil the concept of envisioning the idea of a desolated soul against the world of mass media. A unique spirit among all the others, to make itself stand out from the crowd.
The main few challenges faced were – creating the right mixture of people, foregrounding the story telling elements along with the atmospheric backgrounds while combining them realistically. Towards the end, a melange of purpose shot elements, CG and stock photography assets were successfully manoeuvred.
“It was a wonderful experience working with such a highly-efficient, productive and magical team (Happy Finish), to make the visuals come to life.”