A WORLD FIRST MAGIC LEAP
EXPERIENCE FOR THE BRAND
FUELLING THE F1
Our mixed reality immersive experience gives Formula 1 VIP attendees the opportunity to get to grips with an Aston Martin Red Bull car placed into their real-life environment at the race. During the table-top experience, the user sees an animated extrusion of the car, allowing them to delve into every intricate part of the machine (engine, oil tank and fuel cell included) and learn how each element works. Using the Magic Leap remote, they can also interact with the experience, moving the car parts around to get a better look and gain an understanding of how ExxonMobil's innovations fuel the racing car's engine.
Both the animated car model and a 3D asset of Red Bull driver Max Verstappen were created in-house, utilising our extensive capabilities in CGI asset manipulation. Using advanced motion capture technology we were able to create an AR version of Verstappen who moves and behaves just like his real-life counterpart.
To complete the project, specially-created voiceovers from Verstappen and legendary driving commentator David Croft were integrated in order to engage the user and make the MR experience feel even more realistic.
Originally launched at the Monaco Grand Prix, the experience has been rolled out across all fixtures in Formula 1's 2019 season for racing fans across the world to enjoy.