Libresse Viva La Vulva

A TABOO-BUSTING

GLOBAL CAMPAIGN

Happy Finish collaborated with AMV DBBO and Libresse on their award-winning 'Viva La Vulva' campaign, celebrating the diversity of the female form.

According to research conducted by Libresse, over half of women feel pressure for their vulva to look a certain way and 66% aren't even sure which bit is which. Our retouch artist Jackie worked on an array of images from the campaign, each breaking down taboos surrounding female genitalia in a quest for a more open culture and a fight against body shaming.

The wider campaign has made a big impression, scooping a coveted Black Pencil at the D&AD Awards and being a favourite to pick up a Cannes Lion in June.

 

VIVA

viva la vulva libresse retouch studio london

LA VULVA

viva la vulva libresse retouch studio london
Happy Finish

Agency: AMV BBDO

Account Manager: Rebecca Skiffins
Client: Libresse

Retouch: Jackie Williams

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