CRAFTING THE BATH & BEAUTY EXPERT'S LARGEST EVER CGI CAMPAIGN
We channelled the feel of an old-fashioned distillery for a series of festive CG animations and cinemagraphs for Molton Brown’s digital Christmas campaign.
This was Molton Brown’s largest ever CG campaign, centred around the launch of their new seasonal scent, Muddled Plum. We built CG conveyor belts, pressure gauges and more to create a factory feel, compositing 2D glitter and cloud elements alongside the CG assets to liven up the scene and add depth. A series of cinemagraphs were also made for use on social media.
The animations and cinemagraphs were used extensively by Molton Brown online and on their social channels, as well as appearing on digital screens across all stores in the lead up to Christmas, helping them to hit the highest seasonal sales they’ve ever seen
Molton Brown 'Muddled Plum' CGI Animation:
Molton Brown 'Advent Calendar' CGI Animation:
Molton Brown 'Muddled Plum' Cinemagraph:
Molton Brown 'Advent Calendar' Cinemagraph:
Client: Molton Brown
Cinemagraphs: Chris Roome
CG: Chris Gornall, Matteo La Motta, Tim Kilgour
VFX: Gok Gursoy
Producer: Richard Wood
Account Manager: Luke Heywood
Photography and Product Retouch: Lux Studio