Nike Style Guide SP19

PRODUCING NIKE'S

SEASONAL LOOKBOOK

Over 10 years of partnership and over 1000+ projects successfully delivered

Nike’s seasonal style guide is not your everyday retouch project.

With multiple categories, global teams, and hundreds of images involved, many are hesitant to tackle the sheer volume of work required. However, by utilizing our global studio network here at Happy Finish, we delivered over 750 key campaign assets between our UK and US retouch teams. Each image required a variety of retouch techniques including product swaps, environment clean-up, compositing, colorway changes and grading.

The final result was a dynamically balanced lookbook of images highlighting the innovations and aesthetics of all major Nike categories.

HIGH QUALITY RETOUCH

MEETS LARGE SCALE PRODUCTION

Happy Finish

Client: Nike

Photographers: Jerry Buttles, Benjamin Lennox and Steven Counts

Creative Agency: Nike Brand Design

UK Producer: Frances Hood

US Producer: Louise Murray

Retouch Artists: Tom Berry, Trevor Bittinger, Brendon Burton, Tim Ashton, Daniel Thomas, Ella Calin, Kieran Clancy, Vahakn Vorperian, Christopher Peabody, Alexis Goodwin, David Tweedie, Sophie Morrison, Ryan Tehee, Jack Hickman, Thomas Fink, Ben Cooley, and John Pils

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