Selfridge's 'Radical Luxury'

EXPLORING WHAT LUXURY

MEANS IN TODAY'S WORLD

When anything can be tagged a ‘luxury’ experience or product, can luxury still be meaningful?

Digital Artist Rainer Usselmann collaborated with acclaimed photographer and director Norbert Schoerner for Selfridges’ 2018 blockbuster creative campaign ‘Radical Luxury’.

Radical Luxury is a thought-provoking invitation to consider the meaning of luxury in the world today.

Selfridges’ opened their new Accessories Hall designed by David Chipperfield earlier this year and to commemorate, the store released their most ambitious campaign in scope and scale to date.  The campaign images were launched across a wide range of media: in-store, in print and online.

Contact Us
Happy Finish
2018

Client: Selfridges
Photographer: Norbert Schoerner
Retoucher: Rainer Usslemann

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