CUSTOMISABLE CAR AR
ON EUROPE'S LARGEST DIGITAL SCREEN
We helped Skoda celebrate the launch of their new Fabia by creating an innovative immersive experience for commuters, putting them on the big screen at Waterloo station.
Passers-by were invited to use an iPad to design their own Skoda Fabia - they had a choice of fourteen colours, three concepts and five interiors, giving them 90 different personalisation possibilities. Once they’d made their selection, users took a seat in front of a green screen and saw themselves placed live on Europe’s biggest digital billboard. Their chosen car design built around them on-screen, effectively putting each user as the star of their own Skoda Fabia ad.
More than 200 people a day tried the AR activation and the stunt was featured widely in a variety of media publications including Campaign, Marketing Week and Tech Radar, giving Skoda the coverage they were after for their Fabia launch.
Executive Producer and Creative: Daniel Cheetham
Developer: Andrea Melle
CGI: Chris Andrews
Creative Tech: James Brown