VIRGIN ATLANTIC 'DEPART THE EVERYDAY'

BRINGING OUT VIRGIN'S PLAYFUL SIDE

We collaborated with AMV BBDO for Virgin Atlantic’s latest global campaign which has dominated media space across the world.

‘Depart the Everyday’ encourages flyers to have a little fun, so our retouch artist Alex helped the airline bring out their playful side by showing the quirky characteristics that make the Virgin Atlantic experience that little bit different.

Alex broke down and composited images shot by photographer Aleksandra Kingo to create a vibrant campaign that included a 96 sheet, 48 sheet and several 6 sheet images for use online and on billboards across the world.

It’s especially cool to hear that this is the first ad campaign featuring a same-sex couple to be displayed in India – hopefully the first of many.

Virgin-Atlantic
Happy Finish
2018

Client: Virgin Atlantic

Agency: AMV BBDO

Photographer: Aleksandra Kingo

Retouch Artist: Alexis Goodwin

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