Tate strikes again with a
new 360 film for Robert Rauschenberg’s exhibition
On the back of Georgia O’Keeffe’s New Mexico in 360, the Tate Modern’s most viewed video of all time, we have once again worked with the renowned London-based museum on a second project to promote the exhibit of modern American master Robert Rauschenberg.
Filmed in Captiva Island, Florida, this 360 video takes you to the place where Rauschenberg worked and lived for forty years. Viewers are guided through his studio and residency with complementary audio from the artist himself on an interview captured during that period.
“After the exceptional ROI of our previous 360 film with Happy Finish, we wanted to use the same formula to maximise the exposure of our next great exhibition about Robert Rauschenberg. Georgia O’Keeffe’s 360 video is our most viewed content of all time, we aim to repeat this success”, Sofie Roberts, Producer, Tate Digital.