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DHL Innovation Centre

Mixed Reality Experience

Using the Microsoft Hololens to showcase DHL’s Innovation Centre


To create a series of Microsoft Hololens Mixed Reality experiences that showcase DHL’s technological innovations across its business. 


Our approach

We created an interactive and scalable experience for DHL, one of the first brands to use Microsoft Hololens, that would enable them to demonstrate their latest logistical solutions in an innovative showcase.

The Hololens experiences included:

  • A ‘sneak peak’ portal into the innovation centre in Bonn where users could interact with a Formula E car and robot within the environment
  • A life-sized hologram of DHL’s Parcelcoper, giving the users the ability to explore the drone, interact with it, learn about how it works and take it on a test flight.



Originally only available to VIPs in the DHL Formula E sponsorship areas on race weekends at various locations across the world, the experience has since been rolled out across DHL globally internally and at global trade conferences. 

DHL was able to successfully engage its customers using the latest technology, reinforcing their position as leaders in global logistics innovation.  


Client: – DHL

Agency: Bright Partnerships

Account Manager: Rebecca Skiffins

Producer: Rain Osgood 


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