Turning tennis fans into toddlers
We collaborated with Golin for evian’s fun-filled 2018 Wimbledon social media campaign. As official sponsor of The Championships, Wimbledon for the past 11 years, evian played upon their ongoing Live Young campaign to offer tennis fans the chance to have their faces ‘baby-fied’.
Fans were encouraged to upload a selfie through the evian Facebook page using the hashtag #BabyDoubles, with tennis star Kyle Edmonds kicking off the campaign with his personalised inner-baby shot.
Our team of retouch artists worked around the clock throughout the Championship to transform tennis fans into toddlers, blending stock images of babies with the distinguishing features of the entrants to ensure that each Baby Double was perfectly personalised.
Throughout Wimbledon, we produced a daily dose of #BabyDoubles and Facebook users loved them, with over 4 million impressions and 99% positive engagement.
Here’s a selection of our favourites: