preloder

         Close         

Happy Finish.

Tamo Racemo

CG & Retouch 

A flourishing CG & Retouch for Tamo Racemo to a ‘Happy Finish’ 

The project

In our second year of working together, Happy Finish India proudly announces our affiliation with Tata Motors in creating stunning CGI still imagery and retouching for the TAMO unveiling that took place at the 87th Geneva International Motor Show this month.

After a successful revamp of the SUV segment with the launch of Tata Hexa, Happy Finish India continues to help Tata Motors reflect in its embrace with the evolving nature of today’s technological course. The visually-fitting, ultra-futuristic and high-performance traits of Tata Motors’ new avatar is witnessing a by and large acknowledgement by consumers worldwide. The Tiago representation also helps support this statement as it adopts the ‘Impact’ design mainframe while Hexa welcomed a refurbished form factor to Tata Motors product line-up.

The results

On the association, Ashish Limaye, CEO APAC, Happy Finish, remarked that:

It is a great pleasure to associate with Tata Motors on this prestigious hour. Tata Motors is transitioning into the digital age, and this serves as a revolutionary step for the Indian automotive industry. The retouching and CG team have been extremely efficient in producing the best possible representation of the TAMO debut and Special editions. Our collective work within strict NDA and adherence to timelines and quality benchmarks was a tough balancing act, but I believe in our team who could pull off this challenging assignment. Indeed, this project has made us reassert our capabilities to compete with other markets.

Pushan Chakravarty, Creative Director, Happy Finish India, commented:

“It is a bit rare to contribute to an automotive marketing campaign where the stunning cars look to be perfectly made for swashbuckling car chases in a James Bond film. With every creative thought, you can feel the adrenaline rush in your head, and your fingers itch to leave the ‘mouse’ and get a firm grip behind the wheel. It was an honour to be a part of the TAMO launch campaign and the speed at which the Happy Finish team worked was no less than the speed these cars promise. A big thank you to the Tata Motors team for their constant support, and I hope this fruitful journey continues.”

Pratap Bose, Head of Design at Tata Motors/TAMO, thanked Ashish Limaye and his team at Happy Finish India personally, stating the images were striking and being very well received at their showcase at the 87th Geneva Motor Show.

 

Credits

Brand – Tata Motors / TAMO
Design Head – TAMO – Pratap Bose
Creative Director – Happy Finish – Pushan Chakravarty 
CG Artists – Happy Finish – Manish Kumar, Subak Patwardhan
Retouch Artists – Happy Finish – Sunil Tank, Amit Ghadi, Nilesh Thale
Production Supervision – Happy Finish – Kaustubh Borwankar
Account Manager – Happy Finish – Sushmita Bhattacharya

GET IN TOUCH
Happy Finish.

London, UK
26-28 Underwood Street
London, N1 7JQ
+44 (0) 207 729 8508
info@happyfinish.com

Portland, USA
312 NW 10th Avenue, Suite 100
Portland, OR, 97209
+1 503 972 3409
pdx-info@happyfinish.com

Mumbai, India
9th Floor, Notan Heights
Turner Road, Bandra West
Mumbai, 400050

+91 (22) 2655 6192
info@happyfinish.in

Shanghai, China
Building no. 501, Room 9302
Liyuan Road, Huangpu District
Shanghai, 200023

+86 (0) 21 6301 2162
info@happyfinish.cn