An educational VR Reality Check for newly qualified drivers
Objective: Create an interactive VR experience for Ford to be incorporated into their Driving Skills For Life training courses held around the globe.
The aim of the VR experience is to educate young and newly qualified drivers on the dangers of getting distracted behind the wheel, and to encourage the practice of safe driving in a new and innovative way.
“We are constantly looking at new technologies and Happy Finish keeps us at the forefront, with some thought provoking ideas and cutting edge concepts to provide our customers with powerful and memorable experiences.”
Emmanuel Lubrani, Ford