Bringing the new Mercedes Citan Van to life with AR
Objective: To create an innovative life-size augmented reality application for Mercedes to promote the launch of their brand new Citan van range at their event – where no physical vans would actually be present.
Our Approach: We helped Mercedes stay ahead of the curve by combining the creative skills of our top automotive 3D artists with the cutting-edge minds of our app development team. We created an AR app for use at the Mercedes event that allowed people to explore the Citan van and learn about the new features and customisations available, without the van actually being there.
Lucy Reed, Communications Manager at Mercedes Benz