Retouch project for New Look’s #BeTogether Christmas Campaign 2017
Objective: Retouch a set of images for New Look’s #BeTogether Christmas Campaign 2017, shot by Ophelia Wynne. As part of the campaign, New Look wanted their images to be displayed on London buses and required Happy Finish to composite the images for this purpose.
Our Approach: Having worked with New Look for several years, our senior retouch artist Jackie Williams got to work on enhancing the images taken by Ophelia Wynne. Ophelia is a well-known photographer specialising in social documentation who admits she is “constantly in search of honesty, personalities and stories” and therefore it was important for Jackie to reflect these themes when retouching the photographs.
Ophelia Wynne, Photographer