Nike’s campaign to show women’s ‘beautiful power’ through these stunning images
Happy Finish has once again worked together with Nike to create these key visuals for their campaign ‘Beautiful X Powerful’. The campaign is a celebration of women of different shapes, sizes and ethnicities who are role models for young women today.
This amazing retouch work has been done by our experienced artists Fay Walker and Tom Berry.
Speaking on the project, Fay said: ‘These images had various looks and locations. Some were shot at outdoor locations with natural lighting and others were shot in a studio, but they all needed to look consistent. For the studio images, this required separating the athletes from the background and creating a new one that could be used across all the images. This also meant new shadows had to be created where needed.’
She also added: ‘All of the images had a general clean up, while still keeping them looking very natural and true to the original photography as it was very important that no body modification was done in retouch. Some of them also required updates to the products with either colourway changes or product redresses. We then applied a very soft toned colour grade, based on a specific shade of pink, to all the images which helped pull together the overall look for the campaign.’