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Nike Epic React Campaign

Retouch Project

Launching Nike’s new range

Happy Finish has once again collaborated with Nike for their energetic ‘Epic React’ campaign, celebrating the launch of their softest and bounciest range of trainers yet.  

Our team of represented artists were tasked with retouching the entire campaign, ensuring that the final images were sharp and balanced whilst maintaining the action and energy of the shoot.  Our artists cut the athletes out of their original backgrounds, rebuilt the scaffolding to create the word ‘GO’ behind them and brightened their clothing and trainers to make them pop.  Nike launched several different colourways of the Epic React trainers, so our retouch artists made sure that each version was represented true to life and stood out against the backgrounds.  

The campaign was released across a wide range of global media, on billboards, bus stops and online banners.

Credits:

Client: Nike

Retouch: Happy Finish

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Happy Finish.