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John Cleese

“We Fight Any Claim” campaign

A retouch project for a campaign aimed to get people’s money back

Happy Finish has collaborated with Wright Media to produce an advertising campaign for We Fight Any Claim, a company that aims to help consumers to reclaim the billions of pounds they paid for Payment Protection Insurance (PPI). The campaign has been covered across outdoor, press and social channels. As for TV, they created a set of controversial ‘banned ads’ for online viewing only as they were not allowed to air on TV. 

Our retouch artist Rob Dewey worked on the retouch of a series of stills featuring John Cleese as the voice of the brand for this campaign. For the retouch Rob has cleaned, warped and polished everything into shape, before creating a cinematic colour grade across the series. Some of the background required moving and skewing a little whilst keeping John in place.

Talking about the project, Rob comments: ‘John Cleese plays the sleazy banker, the kind of banker who stole all your money when you took out payment protection on that loan a while back. The mood needed to be fitting with this concept. Working with the imposing dark wooden and marble furnishings, accompanied by Cleese’s legendary grin and a £1000 suit, I developed a cinematic grade fusing together the various elements and to deliver suitable impact.’

We Fight Any Claim retouch

We Fight Any Claim retouch

Credits

Client: Wright Media
Photographer: John Wright
Retouch: Rob Dewey
Producers: Hannah Byers Brown & Colin Ross

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