Skoda Fabia AR At London Waterloo
Objective: Create an innovative AR experience to be hosted at Waterloo station that showcases the new Skoda Fabia and highlights the commercial potential of augmented reality.
Our Approach: We were brought on board as a CGI and Immersive Technology SWAT team to create this AR campaign for Skoda. We put the consumer right inside the new Fabia in an oversized AR experience that ran on the largest digital screen in Europe.
Daniel Cheetham, Chief Interactive Officer
Commuters travelling through Waterloo station were invited to design their own Fabia from an iPad screen. They had a choice of 14 colours, three concepts and five interiors giving them over 90 different variations to personalise their car. This data was stored and users could take their seat in front of a green screen to take control of the linear Skoda commercial and actually put themselves live-on screen to experience their design, which built around them right before their eyes.
We delivered the entire experience in just one month. We also provided technical support every day, as the installation had to be taken down when the station closed and installed again before it reopened.