Redefining the entertainment genre with SOMNAI, London’s hottest VR immersive theatre experience.
Objective: SOMNAI is a genre-defying immersive tech and theatre experience, combining virtual reality with a jaw-dropping set and unnerving actors to form a completely unique production. Entertainment company dotdotdot came to us to work on creative concepts, produce multiple VR and immersive tech experiences and partner with them to deliver this groundbreaking project.
dotdotdot’s intention was to make this the most talked about event of the year… so no pressure then. With an overarching narrative of lucid dreaming, our task was to create two different types of VR dream for patients to immerse themselves in at the SOMNAI sleep clinic.
Andrew McGuinness, Founder - dotdotdot