Depart the Everyday with Virgin Atlantic
We collaborated with AMV BBDO for Virgin Atlantic’s latest global campaign. ‘Depart the Everyday’ encourages flyers to have a little fun, so our retouch artist Alex Goodwin helped the airline bring out their playful side by showing the quirky characteristics that make the Virgin Atlantic experience that little bit different.
From champagne straws to dinosaurs, photographer Aleksandra Kingo, perfectly captured each weird and wonderful element of a Virgin Atlantic flight. Alex enhanced the assets and broke down Aleksandra’s images, compositing them together to create a bright and playful campaign that included a 96 sheet, 48 sheet and several 6 sheet images for use on billboards across the world as well as online.
It’s especially cool to hear that this is the first ad campaign featuring a same-sex couple to be displayed in India – hopefully the first of many.