The campaign highlights music’s influence to push past borders and create community. This theme was pronounced through a distinct colour grade and overall clean-up by our team over a series of striking lifestyle images shot by the talented Ivar Wigan. The collection integrated multi-part comps, seamless bottle overlays, and the build of a CG neon sign which was placed over the key campaign images.
Happy Finish retouch artist Keiran Clancy commented, “I was very excited when asked to join the team working on this project as Smirnoff has always created such iconic campaigns. The work was a nice mix of retouching disciplines, involving technical skill to create the perfect level of transparency with the highlights and shadows of the clear vodka bottles to reveal the photography behind. In the end, I think the team produced great results for this campaign and everyone was thrilled with the final images.”
Brand: Smirnoff Agency: 72andSunny Amsterdam Photographer: Ivar Wigan Creative Directors: Simon Schmitt &Emiliano Trierveiler Art Directors: Wendy Richardson & Renee Lam Producer: Nili Zadok Copywriter: Benn Sutton Producer: Hannah Byers-Brown Retouch Artists: Kieran Clancy, Vahakn Vorperian, Sophie Morrison, & Rainer Usslemann CGI Artist: Simon Nankivell